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Artifact Of The Month - December 2005

 

The artifact of the month is a hand-made bonnet from Miss Nell Shelford’s millinery shop. The bonnet has a straw brim, and the crown is covered with ruffled peach-colored silk. It is trimmed with a black velvet ribbon, and artificial flowers. Inside is a label reading, “Nell Shelford. Healdsburg, Calif.” The hat was given to the Healdsburg Museum by Pat Benzmiller in 1999. Benzmiller purchased the hat at a garage sale in Salt Lake City, Utah. In March of 1911, Miss Nell Shelford opened a hat shop in Healdsburg. Shelfords, fondly recalled by many generations, became a mainstay in Healdsburg for many decades.

Nell Shelford’s grandfather, John Shelford III, settled in Cloverdale in1863. Born in England in 1821, Shelford left home at the age of 16 to sail to America. In 1855, he and his wife and young sons sailed around Cape Horn and arrived in San Francisco. John Shelford tried his hand at gold mining before going into the mercantile and hotel business in Nevada County, California. Around 1859, he moved to the Petaluma area, and then north to Cloverdale where he purchased a portion of the Rancho Musalacon in 1863, running from Sulphur Creek south and from the Russian River into the hills towards the Geysers. When John Shelford died in 1877 the ranch was divided between his four sons, Peter, Silas, Erastus, and Levi (Nell’s father) Shelford. Levi Shelford (1852-1923) farmed his portion of the Cloverdale ranch and, with his wife, raised seven daughters.
Levi and Ellen (Black) Shelford, 1875

 

 “Nellie” Shelford, the third of Levi Shelford and Ellen (Black) Shelford’s seven daughters, was born in 1881 and raised in Cloverdale, where she attended public school. Nell, who never married, moved to Healdsburg with her family when her father retired from farming in Cloverdale. At this time Nell had already been in the millinery business in Cloverdale for four years, and opted to continue in this profession when she moved. Nell started her business by leasing the millinery shop previously occupied by Mrs. Bessie H. Pyne. Nell was working with one of hers sisters, “a trimmer of considerable note” who had traveled down to San Francisco to acquaint herself with the latest fashions of the year. Nell Shelford’s hat shop later morphed into a women’s apparel shop.

Millinery Shop photo Courtesy of the Library of Congress
Shelford’s store was located at 303 Healdsburg Avenue, just north of the intersection with Matheson Street. She continued to own and operate the shop until her death in 1957 at the age of 75. Nell’s youngest sister, Mildred Shelford Petray Black, continued to run Shelfords after Nell’s death. While Mildred had hoped a niece would take over the store when she was ready to retire, this did not happen, and instead she sold the shop to Claire Grant, who had recently moved to Healdsburg from Arcata. Grant operated the store for thirteen years, and then sold it to Carol Hallman who moved the shop from Healdsburg Avenue over to the Mitchell Shopping Center. The store was still in operation in the 1970s, but was finally closed.

Sources:

“Levi Shelford Passes Away.” Healdsburg Enterprise, Nov. 29, 1923. 

“Miss Shelford Dies At Home Here.” Healdsburg Tribune, June 6, 1957. 

 “Miss Shelford to Open Millinery Parlors.” Healdsburg Tribune, February 15, 1911. 

“Mrs. Shelford Succumbs to Paralytic Stroke.” Healdsburg Enterprise, Feb. 6, 1915. 

Shelford family notes.

 

The above was researched and written by Whitney Hopkins 

For more information about the Museum's collection of historical artifacts, contact the Museum


 

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