The artifact of the month is an advertising or
souvenir fan, in its original cardboard box, produced by the
Singer Sewing Company.
The folding paper fan with wooden sticks and guards is
American made, and would have been given away as a promotion.
Advertising fans were at the height of their popularity in the
late nineteenth and early twentieth centuries. Many Americans at
this time valued sentiment and prized keepsakes. Fans were often
handed out at restaurants or as souvenirs of memorable events
including balls, fairs and voyages. They frequently advertised
specific products as well as places.
This advertising fan belonged to Nannie Lee Calhoun Mardis,
whose parents, John Washington Calhoun and Sarah Margaret
Henderson Calhoun, were Sonoma County pioneers. The fan was
donated to the Museum by Nannie’s niece, Mary Calhoun Graham in
1989. Research at the Museum recently connected us with Sarah
Lee Calhoun, Nannie Lee’s only surviving niece, who today lives
in San Francisco. We are grateful to Sarah Lee who revealed
valuable historical information about the Calhoun family and her
aunt Nannie Lee.
In 1850, J. W. Calhoun traveled across the country from
Virginia to California in search of gold. On his way he passed
through Independence, Missouri, where the Hendersons, the family
of his future wife, lived. Mining, however, did not appeal to
Calhoun. Fortunately, he had made enough money in the goldfields
to purchase a ranch on the Russian River where he had settled in
1852. The Henderson family eventually moved from Missouri to
Sonoma. J. W. Calhoun and Sarah Margaret Henderson were married
in September of 1864, and had five children.
The eldest of the Calhoun children, Nannie Lee was born on
July 12, 1866, on the family’s Russian River ranch centered at
the intersection of Eastside Road and Windsor River Road. She
grew up on the ranch, and later moved to San Jose where she
attended "San Jose Normal" teaching school. Initially Nannie Lee
taught school in San Jose, but returned to live on the Calhoun
ranch and taught school in Healdsburg. When her mother, Sarah
Margaret, died in 1923, Nannie returned to Missouri to visit her
Henderson relatives. While in Missouri she met Jefferson "Jeff"
Mardis, a widower with grown children, whom she married on June
29, 1923. The couple returned to California, where they made
their home in Santa Rosa. When Nannie Lee Calhoun Mardis died on
January 27, 1943, she had survived all of her siblings, and her
husband.