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Artifact Of The Month - May 2006

 

 

The artifact of the month is a navy blue and white wool swim suit worn by Healdsburg resident Joseph “Lee” Hoy (1893-1992), circa 1920s. It was donated to the Healdsburg Museum by Lee’s daughter, Marian (Hoy) Jones in 2003. The swim suit, typical of the era, is the “popular, practical and comfortable” one-piece California style. The swim trunks are joined to the shirt at the waistline. This style was produced in both inexpensive cotton and the pricier heavy-weight worsted yarn during the late 1910s and early 1920s. In 1917, the American Association of Park Superintendents published “Bathing Suit Regulations in the American City” in which they stated that nothing below the armpits could be shown on the chest. They also stated that men’s suits needed a skirt or skirt effect, worn outside the trunks. It was not until the 1940s that it became fully acceptable for American men, such as Lee Hoy, to show their chests in public swimming places

Blue & White Swimsuit
The Hoy family enjoyed swimming in the Russian River during the summer. One of their favorite places to swim was at Camp Rose, a Russian River resort east of downtown Healdsburg which was a popular summer swimming destination for both locals and out-of-towners. Camp Rose was created in 1905 by attorney J.W. Rose who, in 1905, built a road from Healdsburg to his undeveloped property on Fitch Mountain. He then set up tents, built a boarding house and established a summer camp which he called Camp Rose. By 1912, Camp Rose Inn was a permanent fixture and included a store, tents, and a dance platform. The property changed hands over the years was subdivided so that privately-owned cottages were built; however it continued to be enjoyed as a popular summer resort and swimming spot for many decades to follow.
Russian River Near Camp Rose
Camp Rose - Main Building
A native of Iowa, Lee Hoy was living in Clear Lake, South Dakota, in 1923 tending one of his father’s farms when his brother Fred wrote and asked him to come to Healdsburg and take his place at the Hoy dairy because he wanted to study for the ministry. In 1919 Lee’s father, George Hoy, had purchased a 420 acre farm south of Healdsburg where he established two of his sons - Russell and Fred Hoy. The brothers went into the dairy business in 1921 producing and distributing milk in Healdsburg. The Hoy dairy was known as Sanitary Dairy.
Hoy Ranch - 1923
Lee came to Healdsburg and spent 6 months working at the dairy and decided he liked the work and returned for his wife and family in South Dakota and brought them to Healdsburg. Lee’s father died that year and his other brother Russell went to the Imperial Valley to look after property there. At this point Lee Hoy (with hired help) took on full operation of the dairy. In 1927 the Hoy property was sold to B.R. Crawford of El Centro, California. The new owner did not move to Healdsburg, but instead left the dairy in charge of Lee Hoy. While Lee had sold his cows to Charles LaFranchi, he continued to buy milk from LaFranchi which he processed at the ranch. In 1928 he moved his family to Healdsburg, and in 1930 built a dairy building on College Street where he bought, processed, and distributed milk until 1945 (after buying out five competitors).

Lee Hoy with Truck From Hoy's Sanitary Dairy

After selling the dairy operation, in1947 Lee Hoy went into the real estate business. He opened Healdsburg Realty which he operated for 30 years (until he was 84) and finally sold at the end of 1977 to Karl and Nancy Seppi. Lee was active on the Healdsburg Chamber of Commerce, and chaired the committee that worked to make the Hwy. 101 freeway. He also served on the committee that pre-dated the Healdsburg Planning Commission. Lee Hoy died in 1992 at the age of 98. With his wife Grace he had four children - George, Lois, Philip and Marian. He married Blanche Haney in 1977, following the death of his first wife.

Sources: 

Blum, Stella, Ed. Everyday Fashions of the Twenties As Pictured in Sears and Other Catalogs. Dover Publications, New York, 1981. 

Djordjevich, Marie. “Fitch Mountain: Healdsburg’s Russian River Playground.” Russian River Recorder, Spring 1997. 

Hbg. Trib. 18 Dec. 1919, 1 Feb. 1923, 17 Oct. 1927, 8 April 1992 

History of Men’s Swimwear:

 http://www.ocf.berkeley.edu/%7Eroseying/ids110/MENHIS.HTM http://www.gallimauphry.com/april_2005.html 

Notes from J. Lee Hoy. 14 August 1979

 

The above was researched and written by Whitney Hopkins 

For more information about the Museum's collection of historical artifacts, contact the Museum


 

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