Mayberry to Beverly Healdsburg: RUDAT Report & Downtown Before and After

Speakers: Jerry Haag and Joanne Taeuffer

Just 50 years ago, Healdsburg was seen as a cow town, but an urban planning process in 1982 started the change that led to today’s upscale version of the town. Jerry Haag, a retired city planner, will review the process that was guided by the Regional/Urban Design Assistance Team (RUDAT) leading Healdsburg to becoming a premier destination for wine country tourism. Joanne Taeuffer will show how this new vision changed the look and feel of the Plaza area from her 1960s “Mayberry” version to what she calls “Beverly Healdsburg.”